Having served as the Executive Creative Director for Maybelline APAC, Pantene EEMEA, and Pantene APAC, I've traversed numerous locations, from Geneva to Bangkok. My design ethos prioritizes strategy, beginning with robust briefs and cultivating bold concepts before refining them into impactful executions. With a proven track record of team-building and leadership across Asia, I excel in adapting my management style to diverse cultural landscapes. Renowned for my talent-spotting and nurturing abilities, I've also led successful brand and campaign endeavors.
Live from the stage/my workspace
words from others
Alex has a special DNA that makes him a stand-out star. His innate good taste has been rigorously developed through deep hands-on experience both at companies and agencies around the globe. Cracking marketing problems with unexpected creative ideas, he then exquisitely brings them to life with his teams across all touch points. A uniquely international career has exposed him to a wide range of aesthetic schools, consumer cultures, and market dynamics, and informs his creative powers with a global relevance that is hard to find.
Thomas Puckett, Global Creative Director, Pantene.